Lecture 1: BDR role (who is a BDR)
Lecture 2: BDR Glossary (key terminologies and definitions for BDRs)
Lecture 3: Buying persona (Identifying your target buyer personas: A step-by-step guide)
Lecture 4: Decision makers + Stakeholders (From SMB to enterprise brands + domains)
Lecture 5: Know What You Sell: Deep Diving into Product Features and Benefits
Lecture 6: Staying Updated: Continuous Product and Market Research Techniques
Lecture 7: ICP: The Blueprint for Sales Success
Lecture 8: Fine-tuning your ICP for targeted outreach
Lecture 9: List building 101: quality over quantity
Lecture 10: List building 102: enrichment, segmentation, & maintaining list quality
Lecture 11: Copywriting 101: From the basics, to the best.
Lecture 12: Personalization, approaches, and avoiding spam words
Lecture 13: Tailoring your BDR approach with sequences & data-specific campaigns
Lecture 14: Mapping out the sales journey: From awareness to advocacy
Lecture 15: How BDRs fuel the sales pipeline: An in-depth look
Lecture 16: Inbound processes (lead scoring, validation, sequence implementation)
Lecture 17: Inbound metrics and analytics
Lecture 18: BDR tools: Folderly
Lecture 19: BDR tools: Hubspot
Lecture 20: Campaign metrics
Lecture 21: BDR KPIs
Lecture 22: AI Tools to optimize your day-to-day job
